On May 27, 2026, the finals of the 8th Young Faculty Teaching Competition at Shantou University were held on the Sangpu Mountain Campus. Following processes including recommendations from secondary teaching units, qualification reviews, online expert evaluations, and on-site finals at the university, Liu Zhonghui and Li Qiulin, the faculty members of Cheung Kong School of Journalism and Communication, won the Second Prize and Third Prize respectively, achieving the best results ever for our college in this competition.
Liu Zhonghui's course, Public Service Advertising, systematically covers the characteristics, functions, communication subjects, and operational models of public service advertising, providing comprehensive instruction on topic selection and planning, creative expression, media integration, and effectiveness evaluation. The course integrates theoretical study with hands-on training through outstanding case studies from both China and abroad, helping students fully master the skills of planning and producing public service advertisements. Throughout the teaching process, ideological and political education is incorporated, closely aligned with the core socialist values, guiding students to cultivate virtues of truth, goodness, and beauty, and to foster a strong sense of national pride and patriotism. Based on the principles of New Liberal Arts construction, the course integrates cutting-edge technologies such as AIGC and human-computer interaction, adding an interactive public service advertising teaching module to enhance its contemporary relevance and innovativeness. The course adheres to a student-centered approach, integrating real-world social issues such as fire safety, clean governance culture, and urban civility into the classroom, striving to cultivate public communication professionals who possess creativity, humanistic warmth, and a sense of social responsibility.
"I have always hoped that through studying the Public Service Advertising course, my students would truly understand its value and warmth," said Ms. Liu Zhonghui. She noted that creating public service ads is never just simple production; it is a profoundly meaningful and benevolent endeavor. She believes that the original aspiration of this course goes beyond teaching students creative planning and video production. Rather, it aims to help students, after stepping out of the classroom and into society, internalize the truth, goodness, and beauty learned in class and externalize them in action—using creativity as a vehicle and passion as a foundation, applying their professional skills to do tangible good for society.
Li Qiulin's course, Introduction to Journalism, is a compulsory course for first-year students in both the Journalism and International Journalism programs. The course integrates core journalistic knowledge with cutting-edge topics such as international communication and media convergence. Through a structure of "basic theory — cutting-edge hot topics — extended reflection," it deepens the connections between theory and practice, fundamentals and frontiers, and knowledge and ability, enhancing students' social science literacy from an interdisciplinary perspective.
Reflecting on her participation, Li Qiulin said that the university-level competition allowed her to feel the passion of young faculty for teaching, while also making her aware of her own shortcomings in teaching experience and the need to strengthen innovation in instructional design. She mentioned that some participating teachers were very adept at using technological tools to make their classes richer and more engaging, providing valuable reference experience for her. She also stressed that the focus of teaching is not merely the process of stating knowledge, but through the careful design of classroom content and format, to narrate and guide step by step, thereby achieving a subtle and transformative impact while imparting knowledge.
It is reported that this competition was jointly organized by Shantou University's Center for Faculty Development and Educational Evaluation, the University Trade Union, and the Academic Affairs Office. The competition was divided into Group One (Liberal Arts Group, Ideological and Political Theory Courses) and Group Two (Sciences Group, Engineering Group, Medical Sciences Group). Each group awarded one Grand Prize, two First Prizes, three Second Prizes, and nine Third Prizes.
These awards reflect the phased achievements of our college's young faculty in course development and teaching innovation. Moving forward, the college will further support faculty in exploring teaching reforms, facilitate the exchange and sharing of excellent course development experiences, and steadfastly advance the improvement of undergraduate teaching quality.
Editor: Lei Birui
